The Operational Implications of Omnichannel Retailing
How Creating a Balanced Retail Strategy Can Increase Basket Size, Grow Conversion Rates, and Reduce Inventory Losses. Globally, meeting omni-channel expectations of customers was the biggest priority for the future. It was also the biggest challenge, with a two digit per cent citing failing to meet the demands as the biggest concern, and a majority saying they could not currently fulfil omni-channel demand profitably. The cost of fulfilment, especially returns, is being cited as the most expensive aspect of omni-channel operations.