Mr. Neeraj Choksi along with Mr. Jignesh Desai are the two first generation entrepreneurs who began the journey of ‘NJ’ in 1994. The promoters of the NJ Group were friends since their college years and the bond between Mr. Neeraj & Mr. Jignesh has been instrumental in the success of NJ. Discussing upon important things before taking any decision, is a habit that they have followed ever since they shared their hostel room in Vidhyanagar, where Mr. Neeraj was studying his management courses and Mr. Jignesh was into engineering. They both have a complementary style of functioning that augur perfectly well for the business.
Driven by their passion for the financial well-being of customers & the mission for transforming lives, the promoters have successfully put NJ on the forefront of innovation & growth. With a humble beginning from home, the promoters have successfully shaped the group’s forays into many diversified businesses. Both believe that ‘Trust’ has played a very important role in NJ’s journey, and in every step that they have taken. The words of the promoters aptly describe this journey of NJ – ‘Built on Trust’.