Vishal Tikku is ‘President, Meals & Beverages, Eastern Europe Middle East and Africa at Mondelēz International, maker of some of the world’s most iconic food and beverage brands, including Tang, Cadbury Dairy Milk chocolate and Oreo biscuits. Vishal is responsible for marketing, finance and logistics-support in the six-country Gulf Cooperation Council, including Saudi Arabia, the United Arab Emirates and Kuwait. This includes responsibility for manufacturing facilities in Saudi Arabia and Bahrain.
Vishal started his career at Ogilvy Advertising in New Delhi, India, before moving to Dubai in the 1980s as a Management Trainee at Unilever. During this time he held various marketing positions, and managed brands such as Sunsilk, Signal and Lipton. Vishal also spent time as Head of Market Research at Unilever Arabia, living in Jeddah. He joined Kraft Foods GCC in Dubai in 2005 as Marketing Director.
Vishal holds a BSc in Physics, Statistics and Mathematics, and an MBA from Lucknow University with a specialisation in Marketing.